Petra Industries, established in 1985, stands as a prominent wholesale distributor in the United States, specializing in consumer electronics, custom installation solutions, mobile audio/video equipment, and appliance connection supplies. The company’s core mission revolves around delivering exceptional service, upholding integrity, and providing valuable products to ensure unwavering customer satisfaction. Petra operates effectively as a “Catalog Marketer,” fostering retailer confidence through a price-beat guarantee on identical items from competitors, even against advertised specials. This commitment underlines their dedication to competitive pricing and retailer support, indirectly contributing to the revenue streams of brands they distribute, including potentially impacting Xentris Wireless Revenue through efficient market access.
Petra’s bi-annual full-color catalog, distributed to over 100,000 small-to-medium retailers across the nation, serves as a vital tool for showcasing product offerings and driving sales. Supplemented by targeted publications throughout the year, these marketing efforts expand Petra’s reach and enhance brand visibility for manufacturers. Strategically located in Edmond, Oklahoma, within the Oklahoma City metropolitan area, Petra benefits from a central position that facilitates efficient nationwide shipping, reaching either coast within four days. Their expansive facility, currently exceeding 100,000 square feet with six acres available for future growth, supports a vast operation catering to over 33,000 customer accounts from a single location. This logistical advantage and extensive network are critical for maximizing distribution efficiency and consequently, xentris wireless revenue for brands utilizing their services.
Committed to meeting evolving retailer needs, Petra actively solicits feedback through website interactions, industry event participation, and direct requests for product line expansions. This “customer-driven” approach fuels continuous business growth for both Petra and its retail partners. For online retailers, Petra offers a seamless drop-ship fulfillment program, allowing e-tailers to place orders via various digital channels. Orders are then shipped directly to end-customers under the e-tailer’s branding, eliminating shipping and inventory management burdens. This streamlined process empowers e-tailers to focus on marketing and sales, ultimately boosting product movement and contributing to overall sales figures, which indirectly influences xentris wireless revenue if Xentris products are part of this distribution network.
Petra’s success is rooted in a combination of friendly, high-quality service, a low-cost distribution strategy, and leveraging manufacturer brand awareness. This synergy consistently drives business growth and adds value for both manufacturers and retail customers. The confidence placed in Petra by its partners directly underpins its achievements, suggesting a robust and reliable distribution model capable of significantly impacting the sales and, by extension, the xentris wireless revenue of the brands they represent.
