In the rapidly changing world of wireless accessories, businesses need a partner that can adapt and provide comprehensive support. Xentris Wireless has proven itself as such a partner, successfully navigating market shifts alongside major clients like Best Buy and Verizon. Since its inception in 2003, Xentris Wireless has proactively evolved its business platform, shifting from a product-centric approach to a holistic solutions provider. This evolution is designed to offer robust Xentris Wireless Help, ensuring their clients are well-supported across all critical aspects of their operations.
Xentris Wireless’s commitment to client success is embodied in their three core service categories. First and foremost is their dedication to product development. Operating from a substantial 132,000-square-foot warehouse in Addison, Illinois, Xentris manufactures cutting-edge wireless gadgets. This in-house capability ensures quality control and allows for rapid innovation to meet the ever-changing demands of the wireless market. For clients seeking xentris wireless help with product creation, Xentris offers a streamlined path from concept to creation.
Beyond manufacturing, Xentris Wireless provides crucial marketing support. Recognizing that even the best products need effective promotion, Xentris extends its services to handle client marketing needs. This includes developing product launch materials, crafting strategic store plan-o-grams, creating compelling sales sheets, and producing a wide range of marketing and promotional assets. Furthermore, Xentris assists customers in designing product-appropriate packaging that not only meets display requirements but also enhances shelf appeal and drives sales. This marketing expertise is a significant form of xentris wireless help, ensuring products are well-positioned for market success.
The third pillar of Xentris Wireless’s service offering is logistics. President and CEO Bill Christy emphasizes the importance of this aspect, stating, “We are equipped to handle the packaging and most of the distribution.” However, they understand that distribution practices have transformed significantly. Many of Xentris’s clients are moving away from traditional warehousing models. Instead, some choose to source products directly from overseas manufacturers and then rely on Xentris for packaging and logistical support, whether purchasing directly from Xentris or utilizing their facilities for handling goods from China. This flexible approach to logistics is a key component of xentris wireless help, adapting to the diverse operational needs of their clientele.
This shift in distribution towards more direct-to-store shipments has been a significant driver of change for Xentris. As Christy explains, “Our customers increasingly don’t want to warehouse the products themselves… In addition, rather than shipping 100,000 widgets to Best Buy’s distribution center, we’re now shipping 25 widgets each to 4,000 store locations.” While the total volume of product shipped to clients like Best Buy may remain substantial (e.g., 300,000 products), the complexity of packaging and shipping to numerous individual store addresses dramatically increased operational demands.
To effectively manage this evolving landscape and continue providing excellent xentris wireless help, Xentris Wireless recognized the need to enhance its operational infrastructure. In 2010, the company invested $1 million in implementing a new Enterprise Resource Planning (ERP) system from Epicor. This strategic investment was crucial for streamlining operations and improving efficiency. Christy noted that the Epicor system allows employees to focus on their core responsibilities, such as product development, rather than being bogged down by inefficient processes.
Prior to the ERP implementation, the company relied heavily on manual processes and informal communication. Christy described the situation: “There were a lot of secret handshakes; one group didn’t know what the other had to do to make things happen, but everyone here is incredibly dedicated to their jobs and the success of the company, so they did it.” The increasing volume of multiple ship-to orders made the existing system unsustainable and prone to errors. The new ERP system was essential to maintain accuracy and efficiency, ensuring continued high-quality xentris wireless help for their expanding client base.
The implementation of the ERP system in May marked a significant shift in how Xentris operates. While system changes can be challenging, the benefits are clear. For instance, Xentris handles complex orders, such as shipping Motorola products to 200 to 300 military addresses for a single order. Such intricate logistics would be virtually impossible to manage without a robust and integrated system. The ERP system is therefore a vital tool in providing effective xentris wireless help in complex distribution scenarios.
Looking to the future, the new system also positions Xentris to capitalize on the growth of internet sales. Xentris manages online sales for BestBuy.com, including special online deals and direct-to-consumer shipments. “It’s not a new business segment for us, but it’s grown significantly,” Christy stated. Online sales volume has surged from approximately 20 sales per week to several hundred, highlighting the increasing importance of e-commerce logistics and the need for efficient systems to provide xentris wireless help in this rapidly expanding channel.
Beyond the internet, Xentris Wireless is experiencing robust growth in traditional retail channels. Accounts with major retailers like Radio Shack and Best Buy have grown substantially year-over-year. This growth is fueled by Xentris’s ability to offer diverse services. “We’re getting stronger with them because we’re not only designing product that carries the Xentris brand, we’re also packaging their private label brands and manufacturing them,” Christy explained.
Xentris offers a flexible “hybrid approach” to its retail partnerships. For Best Buy’s Rocket Fish brand, Xentris manufactures the products, but Best Buy assumes ownership in China and manages subsequent processes. Conversely, for products under the Xentris brand, Xentris manages distribution from its own center according to retailer specifications. This adaptability and willingness to tailor solutions to client needs is central to their philosophy of providing effective xentris wireless help.
On the carrier side of the business, Xentris has a long-standing relationship with Verizon. However, to maintain a competitive edge and broaden its market reach, Xentris has expanded to serve mid-tier carriers like Cricket, Go Wireless, and Wireless Zone. While these carriers have fewer individual stores (400 to 1,000), their collective purchasing volume provides significant growth opportunities. Xentris recognizes the shifting dynamics in the carrier market, with larger carriers sometimes moving towards direct sourcing for commodity products. By diversifying into the mid-tier market, Xentris ensures continued growth and provides valuable xentris wireless help to a wider range of partners.
In conclusion, Xentris Wireless has strategically evolved to become a comprehensive solutions provider in the wireless accessories market. Through product development, marketing support, advanced logistics, and adaptable business models, Xentris delivers valuable xentris wireless help to its diverse clientele. By embracing change and investing in infrastructure, Xentris Wireless is well-positioned to continue its success and provide unparalleled support in the ever-evolving wireless industry.
