In the dynamic world of wireless accessories, Xentris Wireless has consistently demonstrated its ability to adapt and thrive. Serving major retailers like Best Buy and providers such as Verizon, Xentris Wireless has evolved from its product-centric beginnings in 2003 into a comprehensive solutions provider, anticipating and meeting the ever-changing demands of its clientele. This evolution not only signifies the company’s robust business strategy but also highlights the exciting career opportunities available within Xentris Wireless as it continues to expand and innovate.
Xentris Wireless’s comprehensive suite of services is structured around three core pillars. The first is product development, showcasing their expertise in creating cutting-edge wireless gadgets within their expansive 132,000-square-foot facility in Addison, Illinois. This in-house capability underscores their commitment to innovation and quality, offering professionals in engineering, design, and manufacturing rewarding career paths.
The second pillar focuses on marketing services, where Xentris excels in crafting and executing marketing strategies for its clients. From developing impactful product launch materials to designing effective store plan-o-grams, sales sheets, and promotional content, Xentris provides end-to-end marketing solutions. This dynamic area provides rich career opportunities in marketing, brand management, and creative services, ideal for those passionate about shaping brand narratives and driving market engagement.
The third crucial aspect of Xentris’s operations is logistics. According to President and CEO Bill Christy, Xentris is adept at managing the entire logistics spectrum, from packaging to distribution. The logistics landscape has transformed significantly over the years, with a shift away from traditional warehousing. Xentris adeptly manages these changes, offering tailored solutions where products are often shipped directly from manufacturers in China, then packaged and distributed by Xentris. This streamlined approach underscores their logistical prowess and creates career opportunities in supply chain management, operations, and distribution, appealing to individuals who thrive in fast-paced, solution-oriented environments.
This shift in distribution practices, moving from bulk shipments to direct-to-store deliveries, has not diminished the volume Xentris handles. For major clients like Best Buy, the total product volume remains substantial. However, the increased complexity in packaging and delivering smaller quantities to numerous locations presented operational challenges. To address this, Xentris invested in a $1 million ERP system in 2010. This strategic investment reflects Xentris’s commitment to operational excellence and employee empowerment. Implementing the Epicor system allowed employees to focus on their core responsibilities, such as product innovation, rather than being bogged down by inefficient processes. This forward-thinking approach to operational improvements highlights the value Xentris places on its employees, making it an attractive employer for those seeking a company that invests in its people and infrastructure.
The implementation of the new ERP system was pivotal in managing increasingly complex orders, such as shipping Motorola products to multiple military addresses. It also positioned Xentris to effectively manage its burgeoning online sales channels. Handling online sales for partners like BestBuy.com, Xentris manages everything from special online deals to direct shipments to consumers. The significant growth in their e-commerce operations, from a few dozen weekly sales to hundreds, showcases the expanding opportunities within Xentris Wireless, particularly in e-commerce and digital sales strategies.
Xentris Wireless is experiencing growth across multiple segments. Their retail partnerships with giants like Radio Shack and Best Buy have seen impressive year-over-year growth. This success stems from Xentris’s versatile business model, which includes designing and manufacturing products under both the Xentris brand and private labels for retailers. This hybrid approach, blending traditional strategies with adaptations to customer needs, is a cornerstone of Xentris’s success and a testament to their innovative spirit. For career-minded individuals, this diversified growth translates into a stable yet dynamic work environment with opportunities for advancement across various departments.
On the carrier side, Xentris has long been a trusted partner of Verizon. To further expand its market reach, Xentris strategically partners with mid-tier carriers like Cricket, Go Wireless, and Wireless Zone. While these carriers have fewer individual stores, their collective purchasing power significantly contributes to Xentris’s growth. This strategic diversification into mid-tier carrier markets demonstrates Xentris’s proactive approach to market changes and ensures continued growth and stability, reinforcing its appeal as a career destination within the competitive wireless industry.
As the wireless industry continues to evolve, Xentris Wireless remains at the forefront, adapting its strategies and expanding its capabilities. For professionals seeking challenging and rewarding careers in a thriving and forward-thinking company, Xentris Wireless offers a landscape rich with opportunity. From product development and marketing to logistics and e-commerce, Xentris Wireless is not just navigating the future of wireless accessories – it’s shaping it, and inviting talented individuals to be a part of this exciting journey. Explore Xentris Wireless Careers and discover how you can contribute to and grow with a leader in the wireless industry.
