Mercedes C Class Coupe 2017: A Deep Dive into Features, Specs, and Market Positioning

The 2017 Mercedes C-Class Coupe arrived in Spring 2016, bringing a blend of sporty design, advanced technology, and Mercedes-Benz luxury to the coupe segment. Positioned to mirror the updated C-Class Sedan, this model aimed to attract a diverse customer base seeking a premium driving experience. Let’s delve into the details of what made the C300 and C300 4MATIC Coupe compelling options.

Standard Features: Setting the Baseline for Luxury and Innovation

The 2017 C-Class Coupe came generously equipped right from the base model, emphasizing Mercedes-Benz’s commitment to standard luxury and safety. Key standard features included:

• LED Headlights: Providing enhanced visibility and a modern aesthetic, these headlights were a significant upgrade, improving both safety and style.
• COLLISION PREVENTION ASSIST PLUS (CPA+): This safety system acted as a vigilant co-driver, helping to mitigate or prevent accidents, a testament to Mercedes-Benz’s focus on safety.
• PRE-SAFE®: An anticipatory safety system, PRE-SAFE® could detect imminent collisions and prepare the vehicle to better protect occupants.
• KEYLESS START: Adding convenience and a touch of modern technology, KEYLESS START allowed drivers to start the car with the push of a button.
• 7-inch Color Tablet-Style Display: The central infotainment display provided access to vehicle functions and entertainment, presented in a contemporary tablet-style format.
• DYNAMIC SELECT: This system allowed drivers to tailor the car’s driving characteristics to their preferences, offering modes ranging from comfortable to sporty.
• Power Front Seats with Driver Memory: Finding the perfect driving position was made easy with power-adjustable seats, and driver memory ensured personalized settings were recalled.
• Automatic Belt Feeder: A subtle but appreciated luxury, the automatic belt feeder made seatbelt access more convenient for front occupants.
• 18-inch Wheels: Standard 18-inch wheels contributed to the coupe’s sporty stance and provided a balanced ride and handling.
• Panorama Sunroof: Bringing in natural light and enhancing the sense of spaciousness, the panorama sunroof was a desirable standard feature.
• Sport Suspension: The sport suspension delivered a more engaging driving experience, aligning with the coupe’s sporty character.
• mbrace® Services with Remote Start: Connectivity was a priority, with mbrace® services including remote start functionality and a 5-year service period, adding convenience and peace of mind.

Optional Feature Highlights: Elevating Luxury and Technology

For buyers seeking an even more personalized and luxurious experience, the 2017 C-Class Coupe offered a range of optional packages and standalone features. These included:

• Premium 1 Package: This popular package bundled together sought-after features like:

  • Heated Seats: Enhancing comfort in colder climates.
  • SiriusXM Satellite Radio: Providing a wide range of entertainment options.
  • Burmester Premium Sound System: Delivering a high-fidelity audio experience.
  • KEYLESS-GO®: Adding keyless entry and push-button start convenience.
  • Blind Spot Assist: Improving safety by alerting drivers to vehicles in their blind spots.

• Premium 2 Package: Building upon Premium 1, this package introduced more advanced technology and convenience features:

  • COMAND® Navigation & Voice Control: Providing advanced navigation and voice command functionality.
  • SiriusXM Weather and Traffic Services: Offering real-time traffic and weather updates (5 years of service included).
  • 8.4-inch High-Resolution Display: Upgrading the central display to a larger, higher-resolution screen.
  • Hands-Free Access: Simplifying trunk access when hands are full.
  • Electronic Trunk Closer: Adding convenience to trunk operation.

• Premium 3 Package: The pinnacle of optional packages, Premium 3 focused on advanced driver assistance and luxury:

  • DISTRONIC PLUS® with Steering Assist: Adaptive cruise control with steering assist, taking the strain out of highway driving.
  • Active Blind Spot Assist: Building upon Blind Spot Assist with active intervention to help avoid collisions.
  • Active Lane Keeping Assist: Helping to keep the vehicle in its lane and prevent unintentional lane departures.
  • Dynamic LED Headlights: Further enhancing LED headlight technology with adaptive features.
  • Adaptive Highbeam Assist: Automatically adjusting high beams for optimal visibility without blinding other drivers.
  • AIR BALANCE: An air purification and fragrance system to enhance the cabin environment.

• Sport Appearance Package: For a more aggressive look, the Sport Appearance Package included:

  • AMG Bodystyling: Exterior styling enhancements inspired by AMG models.
  • 18-inch AMG Wheels: Sporty and stylish AMG-design wheels.
  • AIRMATIC® Air Suspension: Providing adjustable air suspension for enhanced ride comfort and handling.

• Standalone Options: Further customization was available with standalone options such as:

  • Head-up Display: Projecting key driving information onto the windshield.
  • 360° Camera with PARKTRONIC and Advance Parking Assist: Simplifying parking maneuvers with a surround-view camera and parking assistance features.
  • Heated and Ventilated Seats: Offering both heating and ventilation for optimal seat comfort in various climates.

Safety Feature Highlights: Prioritizing Occupant Protection

Safety was a paramount concern in the design of the 2017 C-Class Coupe. Beyond the standard COLLISION PREVENTION ASSIST PLUS and PRE-SAFE®, key safety highlights included many of the advanced driver assistance systems available in the Premium Packages:

• DISTRONIC PLUS® with Steering Assist: Helping to maintain a safe following distance and providing steering assistance.
• Active Blind Spot Assist: Actively intervening to prevent lane-changing collisions.
• Active Lane Keeping Assist: Helping to prevent unintentional lane departures.
• PRE-SAFE® Occupant Protection System: Preparing the vehicle for an impending collision to minimize occupant injury.
• BAS® Plus with Cross-Traffic Assist: Brake Assist with cross-traffic detection to aid in emergency braking situations.
• Crosswind Assist: Helping to stabilize the vehicle in strong crosswinds.
• LED Headlights: Providing superior illumination for nighttime driving.

Model Summary and Market Positioning

The 2017 Mercedes-Benz C-Class Coupe was strategically positioned as a benchmark in its segment, aiming to lead in technology, design, and performance. Mercedes-Benz targeted a broad customer base, appealing to those who might be considering vehicles from different brands and segments. The coupe was designed to offer a compelling blend of sportiness and luxury, attracting buyers who valued both style and substance.

Main Competitors

In the competitive luxury coupe market, the 2017 Mercedes C-Class Coupe’s primary rivals were:

• Audi A5
• BMW 4 Series

These competitors also offered compelling blends of performance, luxury, and technology, making the segment highly competitive.

At a Glance: 2017 Mercedes-Benz C-Class Coupe (C300 & C300 4MATIC)

The 2017 Mercedes-Benz C-Class Coupe successfully combined sporty elegance with cutting-edge technology and renowned Mercedes-Benz luxury, making it a strong contender in the premium coupe market. Its comprehensive list of standard and optional features, coupled with its performance and design, solidified its position as a benchmark vehicle.