Mercedes-Benz, renowned for its automotive mastery, and Moncler, the emblem of luxury outerwear, have amplified their groundbreaking collaboration, presenting a fusion of automotive heritage and high fashion at Moncler’s spectacular “The City of Genius” show in Shanghai. This event marked not only the unveiling of a compelling brand campaign but also the debut of “Project G-Class Past II Future,” an innovative art piece, alongside a highly anticipated limited-edition G-Class vehicle and a capsule fashion collection that puts “Mercedes Benz Attire” firmly in the spotlight.
The Genesis of Mercedes-Benz Attire: Project G-Class Past II Future
At the heart of this collaboration lies “Project G-Class Past II Future,” a striking art piece conceived by fashion visionary NIGO. This creation serves as the muse for the new Mercedes-Benz attire collection. Inspired by a meticulously restored 1990s G-Class, NIGO infused contemporary lifestyle elements into its revived design, bridging past aesthetics with present-day culture. This artistic endeavor transcends mere installation; it embodies the spirit of the limited-edition Mercedes-Benz G-Class Past II Future model, of which only 20 will be produced. Significantly, the Shanghai show offered attendees an exclusive preview of Moncler’s latest urban, gender-neutral fashion line, co-designed by Mercedes-Benz, Moncler, and NIGO, showcasing the essence of “mercedes benz attire”. Both the limited-edition G-Class and the capsule collection are slated for release in April 2025, promising a unique blend of automotive and fashion excellence.
The Shanghai event was further enriched by collaborations with a diverse array of artists alongside Moncler, including A$AP Rocky, Willow Smith, Edward Enninful (OBE), FRGMT by Hiroshi Fujiwara, Gilga Farm by Donald Glover, LuLu Li, and Palm Angels. Moreover, Rick Owens and Jil Sander presented special showcases complementing the Moncler Genius 2024 lineup, creating a vibrant tapestry of creativity.
Bettina Fetzer, Vice President Communications & Marketing Mercedes-Benz AG, emphasized the significance of this collaboration: “NIGO’s remarkable creative prowess and our partnership with Moncler propel us into an exciting urban landscape. The Mercedes-Benz G-Class Past II Future represents a distinctive and contemporary interpretation of our iconic G-Class. This limited edition encapsulates the essence of 90s style and the enduring appeal of the G-Class. Transitioning from inspiring art to tangible products marks a pivotal stride in our creative synergy, offering a novel brand experience that resonates with the current zeitgeist, especially in the realm of mercedes benz attire.”
Unveiling the Mercedes-Benz & Moncler Capsule Collection
NIGO’s art piece stands as the second creation born from the Mercedes-Benz and Moncler collaboration, following the PROJECT MONDO G unveiled in London in February 2023. Mirroring its predecessor, “Project G-Class Past II Future” seamlessly merges Moncler’s signature quilted aesthetic with the G-Class’s robust character. The art piece, impressive in size at 14.76 feet long, 6.23 feet wide, and 6.56 feet tall, features a minimalist, modern two-tone color scheme in olive green and grey, accentuated by striking black and gold exterior details. The classic G-Class cabriolet’s sleek lines exude contemporary flair, while core G-Class functionalities and design elements are preserved and reimagined. These include the iconic rear-mounted spare wheel, black steel wheels reminiscent of the 90s, a foldable windscreen, and a gold-colored fuel can.
The interior has also been meticulously transformed. G-Class aficionado Devon Turnbull, celebrated for his immersive audio installations, crafted a sound system harmoniously integrated with the vehicle’s concept. Music “boom boxes” are affixed to the convertible top linkage and, like the roof and speakers, are detachable. Checkered seat upholstery pays homage to classic G-Class designs, while orange and gold accents forge a visual link to the collaborative fashion collection – the “mercedes benz attire” – by Mercedes-Benz, Moncler, and NIGO.
NIGO articulated his design philosophy: “For me, the 90s stand out as a culturally and creatively pivotal decade. The emergence of electronic music and hip-hop redefined urban expression. My aim was to channel that energy and vibe into the design of the Project G-Class Past II Future, interpreting that legacy for a contemporary era, which is directly reflected in the mercedes benz attire collection.”
Mercedes-Benz Attire: More Than Just Clothing – A Lifestyle Statement
Both the limited-edition G-Class and the capsule collection mark the debut of purchasable products from this exciting collaboration, offering tangible expressions of “mercedes benz attire”. Commemorating the G-Class’s 45th anniversary, this edition underscores the vehicle’s timeless essence and its adaptability to modern lifestyles. The Mercedes-Benz G-Class Past II Future edition mirrors NIGO’s art piece and is based on the new G 450 d and G 550 models. Featuring a two-tone green and grey exterior, it showcases classic checkered upholstery and a rear-mounted spare wheel adorned with the collaboration logo. Black exterior accents encompass window frames, light metal alloy wheels, and the signature bumper guard with “Past II Future” lettering. Inside, this branding is echoed on the grab handle, while the center console displays the vehicle’s limited-edition number “1 of 20”. These exclusive vehicles will reach customers globally in April 2025.
The gender-neutral fashion collection, the core of “mercedes benz attire”, masterfully blends 90s influences with contemporary streetwear aesthetics. Following its preview at “The City of Genius,” the collection will be refined into a capsule collection available for purchase in April 2025. It will feature a diverse range of items, including souvenir and college jackets, hoodies, checked shirts, Bermuda shorts, lightweight down jackets, field jackets, parkas, and vintage-style windbreakers. The classic color palette, dominated by blue, black, green, and white, is enlivened by orange accents. Many pieces feature intricate prints incorporating archival photos from both Mercedes-Benz and Moncler. Jackets and pants are primarily crafted from raw denim, with a standout satin jacket that merges the visual languages and logos of both brands, epitomizing the collaborative spirit, especially when paired with grey checked shirts from the “mercedes benz attire” line.
The “Past Forward” Campaign: Showcasing Mercedes-Benz Attire in Urban Style
The brand campaign, titled “Past Forward. Where the Future is Driven by the Past,” encapsulates the enduring link between heritage and innovation, accompanying this new chapter in the Mercedes-Benz x Moncler collaboration, featuring NIGO and photographer Thibaut Grevet. The campaign tagline underscores the evolution of this partnership from conceptual artistry to metropolitan relevance. Set against an urban rooftop backdrop, the campaign captures a modern aesthetic with metallic surfaces that perfectly complement the streetwear-inspired “mercedes benz attire” collection designed by Mercedes-Benz, Moncler, and NIGO. The campaign’s central theme emphasizes drawing inspiration from the past, channeling creativity, and transforming it into groundbreaking innovation, especially within the context of mercedes benz attire. The global campaign will be launched across both brands’ websites and social media platforms. Complementary to the main campaign film, a behind-the-scenes video by Theodor Guelat offers an intimate glimpse into the collaboration with NIGO.
In conclusion, the Mercedes-Benz and Moncler collaboration, highlighted at “The City of Genius” show, not only celebrates the fusion of automotive and fashion worlds but also firmly establishes “mercedes benz attire” as a significant and stylish extension of both brands. This collection represents a unique blend of heritage, innovation, and contemporary design, appealing to discerning consumers who appreciate both automotive excellence and high fashion.
