When you interact with the Brabus Mercedes website, we utilize technologies like Google Analytics and HubSpot to enhance your experience and understand how our site is used. This involves the use of cookies, small text files stored on your device. This page explains how we use these cookies, respecting your privacy and adhering to data protection regulations like GDPR.
Google Analytics is employed to analyze website traffic and user behavior. This helps us understand aspects such as time spent on the site, pages viewed, and overall usage patterns. To facilitate this analysis, Google Analytics may collect location and device data, including your IP address, which is then stored by Google LLC in the USA. This data processing is based on your consent, as per Article 6 para.1 lit. a) GDPR. You have the right to withdraw your consent at any time, as detailed in Article 7 para. 3 GDPR. Data transfers to Google USA are protected by EU standard contractual clauses, in accordance with Article 46 GDPR. For comprehensive details, please refer to our GDPR policy and Google’s privacy policy.
Similarly, our website incorporates the HubSpot tracking code, which also uses cookies. HubSpot aids us in gathering and assessing information about your website usage. This allows us to measure the effectiveness of our online offerings and continuously improve the website experience for Brabus Mercedes enthusiasts. The legal basis for this data processing is also your consent, in accordance with Article 6 para.1 lit. a) GDPR. You retain the option to revoke your consent at any point, with future effect. Further details can be found in our comprehensive GDPR documentation.
Below is a table outlining the specific cookies used on the Brabus Mercedes website, their descriptions, duration, and the domain they belong to:
| Cookie | Description | Lifetime | Domain |
|---|---|---|---|
| _ga | Stores user information regarding website use and website origin. | 2 years | .brabus.com |
| _gid_ | Registers a unique user ID for statistical data on visitor website usage. | 24 hours | .brabus.com |
| ga | Used to determine session status. | 2 years | .brabus.com |
| gac_gb | Tracks campaign-related information when Google Analytics and Google Ads are linked. | 90 days | .brabus.com |
| _gat | Controls the Google Analytics request rate. | 1 minute | .brabus.com |
| __hstc | Contains user ID, visit time, and visit count information. | 6 months | .brabus.com |
| hubspotutk | Contains user ID, enables user recognition upon form submission. | 6 months | .brabus.com |
| __hssc | Counts page views within a session. | 30 minutes | .brabus.com |
| __hssrc | Contains information about the current session. | Session | .brabus.com |
By understanding our use of cookies, you can be assured of our commitment to data privacy while enjoying the full experience of the Brabus Mercedes website. We encourage you to review our complete GDPR policy and the privacy policies of Google and HubSpot for more in-depth information.
