The veil has finally been lifted on A$AP Rocky’s bespoke Mercedes-Benz 190E, a stunning real-world manifestation of automotive artistry crafted for the highly anticipated ‘Need For Speed Unbound’ video game, set to launch on November 29, 2022. Gaming enthusiasts were given a tantalizing glimpse last October when the iconic racing franchise dropped a digital rendering of this unique vehicle, igniting excitement within the community.
Initial images showcase a striking two-tone black and white design bisected along the car’s mid-line. Bold slogans adorn each side, declaring ‘Alway$ $trive and Pro$per’ and ‘If Not Now Then When’. The front of the Asap Rocky Mercedes 190e commands attention with a gleaming gold grille, headlights marked with distinctive X-shaped tape, and futuristic green underlights that evoke a science-fiction aesthetic.
Speedhunters’ Expertise in A$AP Rocky’s Mercedes 190E Customization
The collaborative effort behind A$AP Rocky’s Mercedes-Benz 190E extends to the renowned car culture collective, Speedhunters. Ryan Stewart, a prominent figure within Speedhunters, recently shared insights on Instagram into the intricate customization process of the rapper’s mercedes 190e:
‘We’ve maintained absolute secrecy throughout this project, and now we are thrilled to reveal the outcome. This is a fully operational, drivable embodiment of character, amplified to larger-than-life proportions. Every panel has been reshaped, all four wheel arches have been widened to accommodate larger wheels, and the vehicle showcases exceptional, traditional craftsmanship. Along this journey, we’ve also cultivated meaningful friendships, which is truly what the car community is all about.’
AWGE, A$AP Rocky’s creative agency, spearheaded the branding elements for the ‘Need For Speed Unbound’ project, seamlessly integrating the asap rocky mercedes 190e into the game’s visual landscape. For the latest updates on this exciting partnership, delve into the official websites of Need for Speed and Speedhunters.
