This summer, the highly anticipated Jurassic World roared into theaters, and alongside the dinosaurs, a fleet of Mercedes-Benz vehicles took center stage. The film, a thrilling continuation of the Jurassic Park saga, prominently features iconic Mercedes-Benz models including the legendary G-Class, the versatile Unimog, practical Sprinter vans, and the all-new GLE Coupé. These vehicles are not just props; they play integral roles in the movie’s action-packed narrative, further cementing the “Jurassic World Mercedes” connection in popular culture. To amplify this exciting partnership, Mercedes-Benz launched a comprehensive promotional campaign encompassing television commercials, online and print advertising, dedicated microsites, and engaging social media activities. A key visual for the campaign even pits the sleek GLE Coupé against the fearsome Indominus rex, perfectly capturing the film’s thrilling essence.
Mercedes-Benz: A Legacy in the Jurassic Park Franchise
Dr. Jens Thiemer, Vice President Marketing Mercedes-Benz Cars, highlighted the brand’s history with the franchise, stating, “In 1997 the Mercedes-Benz M-Class made its first official appearance in the Hollywood Blockbuster ‘The Lost World: Jurassic Park’. Now, 18 years later, another Mercedes-Benz car is making its debut with a significant role in Jurassic World: the new GLE Coupé.” This statement underscores the enduring relationship between Mercedes-Benz and the Jurassic Park universe. The inclusion of “jurassic world mercedes” vehicles is not a new phenomenon but a continuation of a successful partnership that resonates with audiences worldwide. Mercedes-Benz’s commitment extends beyond mere product placement; it’s a deep integration that enhances the storytelling and action within the film. The brand’s involvement is further supported by extensive global marketing initiatives designed to promote both the movie and their vehicles.
GLE Coupé and G-Class: Leading the Jurassic World Vehicle Lineup
The Mercedes-Benz GLE 450 AMG Coupé takes a starring role as the official vehicle of Claire Dearing, Jurassic World’s operations manager, portrayed by Bryce Dallas Howard. When faced with escalating crises, Claire relies on the GLE Coupé, showcasing its impressive off-road capabilities as she teams up with Owen Grady (Chris Pratt), a behavioral researcher, to navigate the perilous jungles of Isla Nublar. The “jurassic world mercedes” GLE Coupé is not just a stylish SUV; it’s a rugged and dependable machine essential for tackling the park’s challenging terrains. Adding to the Mercedes-Benz presence, Owen Grady is seen piloting the iconic G-Class, the quintessential Mercedes-Benz SUV. The G-Class embodies strength and durability, perfectly aligning with Owen’s adventurous and resilient character within the Jurassic World narrative.
Beyond these lead vehicles, the “jurassic world mercedes” fleet expands to include the Unimog, ingeniously repurposed as a dinosaur ambulance, a powerful G 63 AMG 6×6, and a range of versatile Sprinter models. Producer Frank Marshall aptly describes the integration: “The fleet of Mercedes Benz vehicles fit perfectly into Jurassic World. They are classy, sophisticated, and sexy — exactly what would exist in a modern international theme park.” This endorsement highlights how seamlessly Mercedes-Benz vehicles blend into the Jurassic World setting, adding a touch of modern sophistication and reliability to the dinosaur-filled adventure. The collaboration between “jurassic world mercedes” truly elevates the film’s production value and provides a thrilling spectacle for both car enthusiasts and moviegoers alike.
