The Mercedes-Benz Brand Design System (BDS) serves as the definitive guide for all aspects of brand representation for Mercedes-Benz commercial vehicles. This encompasses Mercedes-Benz Trucks and Mercedes-Benz Buses, operating under the license of Mercedes-Benz Group AG.
Within the BDS, you will find comprehensive information regarding design principles and brand guidelines specifically tailored to the Brand Design of Mercedes-Benz Trucks and Mercedes-Benz Buses, divisions of Daimler Truck AG. Beyond guidelines, the BDS offers practical tools like the “Star Calculator” to assist in determining the appropriate star size for diverse applications. Furthermore, readily available for download are essential resources, including brand mark packages and templates for common software like Microsoft Office and Adobe InDesign.
Given the dynamic nature of digital content, the BDS is continuously updated and refined. Therefore, regular visits to the BDS are strongly recommended to ensure access to the most current and relevant brand assets. Users can personalize their experience by adding specific pages to their favorites, enabling automatic email notifications for content updates. The BDS newsletter also provides periodic updates and highlights new features.
Access to the BDS is restricted to internal stakeholders. Specifically, it is intended for employees within Daimler Truck AG’s Mercedes-Benz Trucks and Mercedes-Benz Buses divisions, their subsidiaries, partner organizations, authorized dealers, service partners, and their designated service providers.
The Mercedes-Benz Brand Design System (BDS) acts as the central hub for all inquiries related to the Mercedes-Benz brand’s visual identity within the commercial vehicle sectors of Trucks and Buses at Daimler Truck AG.
For external parties seeking access to the BDS, registration is available via https://brand-design-trucks.mercedes-benz.com. To initiate the registration process, please visit https://brand-design-trucks.mercedes-benz.com/request-access.
Should you have further questions or require assistance in applying Mercedes-Benz design guidelines for Mercedes-Benz Trucks and Buses after consulting the BDS, the dedicated BDS hotline is available at [email protected] for prompt support.
Crucially, under license from Mercedes-Benz Group AG, both Mercedes-Benz Trucks and Mercedes-Benz Buses divisions utilize the distinctive “Mercedes-Benz Corpo” font family for all product communications. This signature Mercedes Benz Typeface is integral to maintaining brand consistency. For internal users within Daimler Truck AG, fonts for MS Office applications are typically pre-installed on company workstations. The download service for the mercedes benz typeface is primarily intended for external partners, governed by specific Terms of Use outlining appropriate usage and distribution.
It is important to differentiate between the mercedes benz typeface, “Mercedes-Benz Corpo,” and Daimler Truck AG’s corporate typeface, “Daimler CS.” “Daimler CS” is employed as part of Daimler Truck AG’s broader Corporate Design. Due to licensing agreements that do not grant exclusive distribution rights, the “Daimler CS” corporate typeface can only be distributed to external third parties by the font manufacturer, Monotype Imaging Holdings Inc. (USA). This is typically for service provision by suppliers. Employees of Daimler Truck AG and its subsidiaries are explicitly prohibited from directly distributing the “Daimler CS” corporate typeface to external third parties. Understanding the correct mercedes benz typeface and its application is vital for maintaining brand integrity in all communications related to Mercedes-Benz Trucks and Buses.
